Sarah Brown chats to Adam Garone. Adam Garone is the Chief Mo Bro and Co-Founder of the Movember Foundation. In 2003 his brother challenged him to grow a moustache for the first ever Movember. It was a moment that changed his life and inspired him to establish Movember as a men's health campaign, a foundation and a global movement. It is a movement that has impacted the lives of millions of men across the world. Find out how Adam and a few friends unexpectedly started one of the world's biggest ever men's health movements, its impact today and its future potential.